Sunday, 14 May 2017

Feedback and Church Growth

Feedback in a system that changes over time is the mechanism where an action results in an effect, which then in turn influences the original action. The action literally “feeds back” on itself.

Reinforcing Feedback

For example, if a population grows through births, the more in the population, the more people are born, thus even more are added to the population and it grows faster. This is a reinforcing feedback loop; the result is exponential growth, that is growth that speeds up [1].

Sometimes church leaders think that churches grow the same way. The larger the church becomes, the more people are added to the church, thus the church grows even faster, figure 1. People may be added through births and through conversion. The rectangle “Church” is called a stock. It is an accumulation of people. The pipe “add to church” is called a flow and represents the addition of people in a fixed period of time. Figure 1 is an example of a system dynamics model.

Fig 1. Reinforcing feedback (R) applied to church growth

It is true that the early phase of a church’s growth is often exponential. However, with a bit more thought, not everyone in a church is engaged in the process of adding people to the church. Some are inactive in church altogether. Others may be active in church life but may have never brought anyone new to church. Others may have invited new people in the past but are no longer doing so. For many of the churches I have studied I have estimated that at any one time less than 5% of church members are active in adding people to their church.


As an alternative to the hypothesis in figure 1, I have proposed an alternative feedback hypothesis where only a subset of the church actively adds people to the church [2]. I call these people enthusiasts, after the nickname given to the Methodists in the 18th century – people who were very active in evangelism. Figure 2 expresses this hypothesis as a reinforcing feedback loop

Fig 2. Reinforcing feedback (R1) and enthusiasts

Those from outside the church who are made enthusiasts are also added to the church, and make more enthusiasts – the feedback effect. In addition, enthusiasts convert others who, although added to the church, are not enthusiasts themselves, converting no one. This latter mechanism has no feedback loop. The feedback of figure 2 is weaker than that of figure 1, however it is the mechanism seen in revival, evangelistic campaigns and courses such as Alpha, and can result in considerable exponential growth in the church.

Balancing Feedback

Balancing feedback is the process where the effect of an action attempts to restrain rather than reinforce the action.  For example when a population is declining through deaths, the more deaths, the less people in the population, thus deaths are reduced. The result is the exponential decay of the population, decline that slows down [3].

Limited Enthusiasm

There is good evidence that enthusiasts do not remain so indefinitely. Some run out of people to invite to church, others get taken up with other aspects of church life and forget evangelism. John Wesley complained that his converts went on to become much better people as a result of the Holy Spirit in their lives, so good they became prosperous, and lost their zeal for religion! This is often called Wesley’s law of the decline of pure religion [4], and can be expressed as balancing feedback:

Fig 3. Balancing feedback (B2) and enthusiasts

Limited Population Size

Of course converting people and making them enthusiasts does not occur in a population of an unlimited supply of people. Populations are finite and as people are made enthusiasts, this pool of unbelievers declines, and it becomes harder to make enthusiasts. This is balancing feedback on unbelievers:

Fig 4. Balancing feedback (B3) and unbelievers

Because unbelievers become enthusiasts, then the effect of the balancing feedback on unbelievers, slowing its decline, is mirrored in its equal and opposite effect on enthusiasts, slowing their growth. Feedback loops exert forces on the population, speeding them up or slowing them down, and this mirroring effect is the equivalent of Newton’s third law of motion. Some readers may remember that from high school physics.

Balance of Forces

It follows that the stock of enthusiasts is subject to three forces from the three feedback loops. The action of the enthusiasts themselves, R1, accelerates their growth; the decline of unbelievers, B3, slows the enthusiasts’ growth, turning growth to accelerating decline; the loss of enthusiasts, B2, eventually slowing their decline to zero, figure 5. Growth in enthusiast numbers eventually turns to decline because the effect of the unbelievers reduces the production of enthusiasts to a level below their losses.

Fig 5. The effects of feedback on the growth and decline of enthusiasts (percentage of population)

The effect of enthusiasts’ activity is that the total church, enthusiasts and inactive Christians, follows S-shaped growth, figure 6.  The final level of the church falls short of the total population. The enthusiasts have burnt out before they reach all people, just under 40% of the population in this example, the result of the three competing feedback loops.

Fig 6. Church growth resulting from feedback (percentage of population)

Other Feedback Loops

Over time people leave the church and people die, both balancing feedback. However new are born into the population, replenishing the pool of potential converts, a reinforcing loop. Thus enthusiasts never quite go to zero and a stable balance of church numbers is possible, despite losses and deaths. Nevertheless if conversions are not sufficient, both enthusiasts and church can head for extinction, the situation currently faced by many UK denominations.

Second Order Feedback

This “limited enthusiasm” model described here works well for a couple of generations, but over longer periods the effectiveness of churches in conversion changes for other reasons, usually resulting from “second order” loops.

All the feedback described above is “first order”, that is, only one stock is involved in the loop, see figures 1-4.  First order feedback means that its effect on increasing or decreasing a population is immediate, and thus relatively easy to follow. Not so for second order feedback, which involves two stocks. Its effects are often delayed and counter intuitive.

To give an example of  second order feedback, consider the case of loops R1, figure 2, and B3, figure 4, acting together, figure 7. Although B3 is first order on unbelievers as only one stock is involved, figure 4, the combination is second order on enthusiasts, figure 7. As enthusiasts increase, more people are taken from unbelievers, thus unbelievers falls, thus less are made enthusiasts and their numbers eventually slow – a balancing effect with two stocks. The result, with B2 (figure 3) added, is growth of enthusiasts changing to decline, figure 5, a type of behaviour that cannot occur in a stock that only has first order feedback.

Fig 7. Combining feedback loops B3 and R1 is a “second order” effect.

Jay Forrester, the founder of system dynamics, suggested that our “life and mental processes have been conditioned almost exclusively by first order negative feedback loops” [5].  By contrast second order feedback takes us by surprise and we tend not to respond to it effectively. This is so true for church growth and decline – but that is the next blog!


[1] Reinforcing feedback is also called positive feedback.

Martin, LA. 1997. An Introduction to Feedback, Road Maps, MIT System Dynamics in Education Project, D4691.

Also on the Creative Learning Exchange, Road Maps

[2] Hayward J. 1999. Mathematical Modeling of Church Growth, Journal of Mathematical Sociology. 23(4), 255-292.

Hayward J. 2005. A General Model of Church Growth and Decline. Journal of Mathematical Sociology, 29(3), 177-207.

[3] Balancing feedback is also called negative feedback. See [1] above.

[4] Kelley D. (1986). Why Conservative Churches are Growing: A Study in the Sociology of Religion. Mercer University Press.

Wesley's Law of the Decay of Pure Religion

[5] Forrester, JW. 1969. Urban Dynamics,  p.109. MIT Press.

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